INTERIORS

Raw Earth walls and fixtures for Imarika Store in Milan

Imarika Store

INTERIORS

Raw Earth walls and fixtures for Imarika Store in Milan

LOCATION:

Milan, Italy

ARCHITECT:

Mercante Testa

MANUFACTURER:

Matteo Brioni

DATE:

2019

12/05/2020
Photo by: Carola Ripamonti

Andrea Marcante and Adelaide Testa  have designed a renovation and extension for Imarika, one of the most well known womenswear multibrand stores  in Milan’s Porta Venezia neighbourhood. The project studies the space carefully, enhancing it with architectural elements that have a clear and precise formal and functional identity.

The use of Raw Earth throughout walls and fixtures evokes a soft tactile experience and shows how materials can transform a space; bespoke clays TerraPlus Grana Fina Vinaccia and Grana Fina Fango were developed by Matteo Brioni for this project.

Photo by: Carola Ripamonti
Photo by: Carola Ripamonti
Photos by: Carola Ripamonti
Photo by: Carola Ripamonti
Photo by: Carola Ripamonti

The shop is divided by an angular wooden screen that has been plastered in clay, which articulates the different display areas and also becomes a display in itself (both for the windows and for the shop’s interior), on which shoes, bags and accessories can be placed. Another small architectural element, also rendered in clay, contains the changing rooms.

The formal expression and the consideration of material – from the clay to the pink briar wood used for the hexagonal display cases and the sales counter, as well as the white gloss laminate, the plexiglass. the copper and trimmings – do not interfere with the architectural shell, but instead create an architectural landscape; an approach that makes reference to the extraordinary experience of the Olivetti shops, designed by Franco Albini, BBPR and others between the 30’s and the 50’s.

Photo by: Carola Ripamonti
Photo by: Carola Ripamonti

Learn more about the material

MATERIAL

Terra Cruda

Raw Earth is a rising trend in interiors providing a breathable paint finish with a unique, matt appearance. Matter of Stuff can provide you with the highest quality, easy to apply raw earth in a range of natural pigments and textures from across Italy.

BROWSE COLLECTION

Materials used on this project